Food columnist Alison Roman has had to swallow sour grapes and formally apologize for bashing model turned cookbook author Chrissy Teigen and home organizing expert Marie Kondo. The Brooklyn-based food writer was the subject of vile reactions on social media, after she attacked the two over their business strategies.

In an Instagram Post, Roman is seen saying, “I need to formally apologize to Chrissy Teigen and Marie Kondo. It was stupid, careless, and insensitive.” The apology came after the Nothing Fancy writer in an interview with The New Consumer alleged that Teigen’s cooking-themed website Craving’s by Chrissy Teigen was purely a ‘content farm.’ Roman had also called Kondo a ‘sell-out’ following her decision to lend her name to a product line.

Teigen responded to the remarks echoing her dismay to somebody she has helped and supported all along. “This is a huge bummer and hit me hard. I have made her recipes for years now, bought the cookbooks supported her on social media, and praised her in interviews,” Teigen wrote on her now-private Twitter account.

Faced with a backlash from Teigen’s followers, Roman had to send the two, emails before posting a rallying apology on her social media account. She has since termed her remarks in the interview ‘flippant’ and ‘careless.’ Roman went further reiterating in a lengthy note she was not a victim but a white woman benefiting from white privilege.

The whole standoff has generated conversations about white privilege, white feminism, as well as the lack of diversity when it comes to food media. People also continue to question casual racism as well as hollow apologies by people who seem to enjoy some form of privilege in society.

Tough questions are already being asked about the wider food media establishment that seems to be dominated by white writers and editors. It is becoming increasingly clear that people who hold such positions of privilege need to do and learn more about language cultural dynamics and privilege.

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