Kim Kardashian West is joining the Facebook and Instagram boycott as she criticized the social media platforms of fueling hate. The star will now join other celebrities who have announced they will freeze their Facebook and Instagram accounts 24 hours on Wednesday.

In a statement, Kim said misinformation on social media platforms has a big impact on people’s lives. She indicated she couldn’t sit back and watch as these platforms propagate hate and misinformation. “I can’t sit by and stay silent while these platforms continue to allow the spreading of hate, propaganda, and misinformation – created by groups to sow division and split America apart.

The #StopHateForProfit campaign

Kim joins other celebrities in the #StopHateforProfit campaign, which was organized by civil rights activists. As part of the campaign, celebrities will freeze their social media accounts for 24 hours to protest against hate, propaganda, and misinformation. Other stars joining the campaign are Mark Ruffalo, Sacha Baron Cohen, Jennifer Lawrence, Katy Perry, and Kerry Washington.

I love that I can connect directly with you through Instagram and Facebook, but I can’t sit by and stay silent while…

Posted by Kim Kardashian West on Tuesday, September 15, 2020

In an Instagram post, Perry said she couldn’t sit and watch as social media platforms turn a blind eye on groups that spread hateful information. On his part, actor Ashton Kutcher said social media was not a tool built to spread hate and violence.

In June, the campaign was launched with organizers accusing Facebook and Instagram of not doing enough to tame hate and misinformation.

The campaign mainly focuses on Facebook, which also owns Whatsup and Instagram. The company raked $70bn in advertising revenue in 2019. Others that have joined the campaign include major civil rights groups, thousands of businesses. Rights organizations joining the movement include the Anti-Defamation League (AD) and the National Association for the Advancement of Colored People (NAACP).

In June, Facebook announced that it will start labeling misleading or harmful information. The company’s founder, Mark Zuckerberg, also said they would ban ads containing certain races, nationalities, ethnicities, sexual orientation, caste, religious affiliation, immigration status, and gender identity as harmful to others.

Zuckerberg said that with the 2020 elections gaining momentum, the company will take extra measures to keep everyone safe.


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